Brand identity system for a boutique pet food brand founded by food truck Chef Ben Goddart. Ben wondered why we ‘treated’ man’s best friend with boring biscuits and conventional chews when he could see how much his four-legged friend Billy loved the ‘scraps’ he would feed him from his truck. So Scraps was born! Working with Vets and Nutritionists Ben worked to create delicious, quality, human recipe treats that we all know dogs will prefer.
Concept: For foodies who want to treat their dog as well as they treat themselves
Keywords: Vibrant, Playful, Natural
Personal Project
